A brand is the reputation of an organization. 

It’s our identity in the minds of our publics.

What makes up our brand?

• Our voice
• Our logos
• Experiences of students, faculty and staff
• Anyone who interacts with us

It's been said that people value integrity, but they'll follow clarity. Maintaining consistency and quality in our colors, the way our visual elements are represented in print and digital publications, builds trust with the communities we serve. For this reason, the Communications Office carefully reviews each request and makes or suggests the necessary changes to ensure all visual elements meet our current brand standards. 

MAGGIE HARRIS

JOE VINDUSKA

AARON WEBER

COURTNEY LIEBL

Public Relations and Social Media Specialist

Chief Communications
Officer

Video
Coordinator

Digital Content
Specialist

AMANDA STAAB

SAMANTHA STUEDER

CONNIE WAGNER

SASHA BINGAMAN

Communications
Strategist

Web Content
Strategist

Graphic

Designer

Graphic Design
Specialist

The Barton Community College logo is the primary mark that identifies the College. It is required to appear on all external publications, web sites and other visual communications.

*All logo files are saved with and without addresses.

Clear space is a defined area around a logo that ensures its visibility and impact. No text or images should be placed inside this area. Some cases may require special sizes or clear space allowances. Examples of these unique applications include, but are not limited to, pens, lapel pins, apparel, etc. Some exceptions have been noted in this brand book. All other exceptions must have permission from the Communications Office.

When placing graphics around the College logos, the distance shall be half the height of BARTON.

EXCEPTION FOR CLEAR SPACE WHEN USING COUGAR HEAD

Follow the guides indicated by the arrows when placing the cougar head around the logo.

Do not alter or change the college logos in any way without permission. 

Do not distort (stretch or squish) the logo.

Do not incorporate the logo into a sentence, phrase or word.

Do not rotate the logo or vertically stack the letters.

Do not outline the logo or add one or more strokes to the letterforms

Do not alter, crop, or change the logo by adding other graphic elements or different fonts. 

The Barton logo is a styled wordmark. Do not attempt to type the words using similar fonts. 

Do not overlap logos. Follow clear space guide in the previous section.

• Department, Office, Organization, Program and Athletic team wordmark logos all follow the same design format.
• Color options: blue, black and white.
• The clear space is the height of the unit identifier on all four sides. No other graphic or logo should be placed within the clear space.

• Mascot graphics may be included as part of a promotional or marketing item per brand guidelines and clear space rules.
• No icons, symbols or other graphics are allowed as part of the logo.

Barton First, Program Second

The key to an effective program logo that follows the Barton brand is to put Barton first, not the individual department or program. Programs are to enhance the overall, uniform message of the College. 

Program Logos 

• will follow Barton style guidelines
• may include *universally accepted professional emblems, affiliations, and/or certifications
• do not include mascot graphics 
• available in blue, black and white. 

*Universally accepted professional emblems, affiliations, and/or certifications may be used with the following considerations: 

1. The inclusion enhances the marketing of Barton’s program and 
2. The inclusion is approved by the Chief Communications Officer. 
3. The element is placed within the clear space guidelines. See page 9. 

NOTE: Professional emblems, affiliations or certifications will be saved as separate graphic files within a program’s brand folder. These graphics can then be placed with the program logo based on following brand guidelines and clear space rules.

All mascot graphics are copyright protected and must use the copyright symbol at all times. An exception for using the copyright symbol is allowed when legibility is affected due to the printing process. Approval is required to print without the copyright symbol.

Banner B

ALL files have a white background shape that shows when placed on a color background.

All mascot graphics are copyright protected and must use the copyright symbol at all times. An exception for using the copyright symbol is allowed when legibility is affected due to the printing process. Approval is required to print without the copyright symbol.

Do not alter or change the mascot graphics in any way without permission. 

Do not flip the graphics.

Do not outline any of the graphics.

MASCOT COLLECTION

Do not rotate any mascot graphic except for the paw print. 

Do not distort the graphics from the original proportions.

Use the white color files when printing white on graphics using the cougar head.

Do not use any other paw print for our mascot without permission.

Do not change the black file to white.

Do not overlap the mascot graphics with other artwork.

Do not change the color of the mascot graphics.

Note: The Boston Red Sox B is a registered trademark with the United States Patent & Trademark Office owned by the Boston Red Sox Baseball Club (Serial #76178537). Use of this logo is not allowed as part of the Barton brand.

Do not change the opacity of the white art files. 

The cougar's mouth should never be white.

Mascot graphics are not part of a program logo design. They may be included with the program logo as part of a promotional or marketing item per brand guidelines and must follow clear space rules. For more information, view the Program Logos above.

Clear space is a defined area around a logo that ensures its visibility and impact. No text or images should be placed inside this area. Clear space for program logos is the height of the program name around all four sides of BARTON.

 Refer to clear space allowance exception for the cougar head above.

Do not overlap brand logos.

Do not alter the logo or add other graphic elements.

Maintain clear space between the program logo and the mascot graphic. See above.

Do not overlap text on the logos.

Do not combine parts of logos to create a new logo.

Do not add any other colors to the logo.

Do not outline the logo.

Emblem logos are available for the following teams. (Baseball full set shown below.)

Baseball, Basketball, Bowling, Golf, Soccer, Softball, Tennis, Volleyball, Athletic Training/Sports Medicine. The same useage guidelines apply to these logos as to mascot graphics. (See above)

Baseball

White on color background

Basketball

Bowling

Golf

Soccer

Softball

Tennis

Volleyball

Athletic Training/Sports Med

*All athletic teams have wordmark logos for men’s and women’s teams if applicable.

The Barton seal is designed to be used on diplomas, official documents and for other official purposes. 

Email publicrelations@bartonccc.edu to request permission to use the seal.

Previous logos for campus and the mascot have been retired. They are not allowed for use without permission and will be reserved for an anniversary celebration or historical timeline to prevent confusion with our current branding. 

Email publicrelations@bartonccc.edu to request permission to use the retired logos.